Over the last 100 years, Nissan has established itself as one of the biggest automotive brands globally. With vehicles being sold on every continent and being named one of the largest automakers in North America, Nissan’s rise to international recognition began with a number of historical events influencing how the company currently operates. Take a look below for some of the most significant events in the Nissan Motor Company’s history.
Dating all the way back to 1911, Kwaishinsha Motor Car Works was founded by a man named Masujiro Hashimoto. The company went through several name changes in the 1920s & 1930s, but it wasn’t until the company merged with another one called Nihon Sangyou (Japan Industries) that they abbreviated the name to “Nissan” in 1938. From there, the newly-formed company experienced a boom during World War II with producing much of the trucks and military vehicles for the Japanese army. However, Allied occupation forces took much of the company’s production operations following the war in 1945, and Nissan wasn’t in full control until a decade later.
Despite difficult times following harsh union disputes during the period between World War II and the Korean War, the Nissan Motor Company bounced back with a new labour union that helped them expand rapidly—particularly in their technological advancements. This also led to Nissan finally expanding their efforts on an international scale in the 1950s, once they seized opportunities in the Australian and American markets with their Datsun brand. Demand from Americans rose after Nissan demonstrated their vehicles at the Los Angeles Auto show in 1958, and they eventually opened their US subsidiary two years later with several manufacturing plants being built across the globe several years after that. Some of the countries Nissan has plants built include England, Brazil, and more.
Today & Tomorrow
Currently, Nissan is a list as one of the largest automotive manufacturers in the world, along with other manufacturers such as Ford, Toyota, and General Motors. As of April 2018, Nissan also became the world’s largest Electric Vehicle (EV) manufacturer, with global sales reaching up to 320,000 all-electric vehicles. Additionally, Nissan is continuing its research and development towards EVs, with many of their Future and Concept models adapting an electric drivetrain, including the Nissan Leaf Plus, Nissan Terra, Nissan Extrem, and more.
We hope you enjoyed this brief look at the Nissan Motor Company’s extensive history. Visit us at West End Nissan to learn more about some of the Nissan models that helped make the company what it is today!