It should come as no surprise—although we imagine due to the ubiquity of cars people often take it for granted—that automotive manufacturers, due to their multinational production and sales, play a huge factor in the health of the economy. And as we move toward a truly global economy, this role is heightened. While Nissan Motor Co. started in 1911 as the Kaishinsha Motor Car Works, and is still proudly Japanese, a lot has changed in the 108 years since. So, who owns Nissan?
The Renault-Nissan Alliance
Notably, the American recession of 2008 caused a huge shuffle in power amongst some of the larger, domestic American brands, which in turn saw brands all around the world switch hands (with some shuttering completely). However, almost 20 years earlier, Nissan was part of an automotive first; the Renault-Nissan Alliance. A first of its kind, the merger between the French and Japanese companies helped Nissan weather heavy financial trouble while both brands retained their hard-earned identities. While maintaining their individual cultures, the brands have shared management over the years. Without a doubt, the most impactful member of either team was Carlos Ghosn, who went from CEO of Nissan in 2001, to also holding the title of CEO and President of Renault in 2006. Ghosn’s “Nissan Revival Plan” has been touted by leading economists to be one of the largest and most impressive corporate turnarounds ever, taking the ailing company and reviving them worldwide—all during a severe downturn in Japan’s economy. Currently, Renault has a 43.4% stake in Nissan, while Nissan has 15% of Renault’s shares, and together it is estimated the two companies combined to sell at least one of every ten vehicles sold worldwide, making them the fourth largest automaker in the world.
Who Does Nissan Own?
In addition to owning the Nissan brand, Nissan Motor Co. also owns Infiniti, and the recently revived Datsun brand. In 2016, Nissan invested 237 billion yen (or approximately $2.2 billion US) to take a 34% stake of Mitsubishi Motors, for an alliance similar to the one they have with Renault. The main objective of the two is to produce mini cars, or Kei cars as they’re known in Japan.
The answer to who owns Nissan may seem complicated, but the brand has always been steadfast in retaining its corporate identity and drive—the dedication to creating innovative vehicles. If you have any questions about your Nissan vehicle, feel free to contact Edmonton’s West End Nissan.